Chic Traveler:  Jessie Freschl  

Occupation:  Personal Stylist

Hometown:  NYC

Jessie Freschl hails from a rich lineage of fashionable entrepreneurs, most notably her mother, with whom she ran the operations of her family’s high-end clothing boutique, Gigi of Mequon, in Milwaukee, WI.  As a buyer for contemporary and designer apparel, she has had ample experience working closely with designers to identify what specific trends and styles work for the consumer.  Jessie now brings her expertise to the private sector with her style service FreschStyle, working closely with her clients to cultivate a fashion profile that fits their budget and adapts to their already developed personal style.  In September of 2012, FreschStyle introduced its first ever charity initiative, Covet Closet, aiming to help those in need by cleaning out coveted closets in NYC and selling those clothes for charity.

Dream destination?

Mysore, India

What’s always inside your carry on?

Water, almonds, Aquafor, book I’m currently reading, magazines, music.

What’s on your plane play list?

I usually try and catch up on a good read aboard a plane, so good jazz is a must.  Miles Davis’s “Kind of Blue” is a favorite.

Your guilty pleasure while traveling?

If without my children, hands down:   sleeping in.

The Stephanie Johnson bag / bags that always make the trip? 

The Geneva Black Alex Sparkle Cosmetic Bag.  It doubles as a small clutch for the night.

Any tips or must-pack items for making your hotel feel more like home?

I always unpack my suitcase down to the cosmetic brushes in a glass and I set up my space to make it more lived in.  I often bring a small candle as well – Diptyque’s “Figuier” is a personal favorite.

Is there a particular destination that inspires your creativity?

Coming from NYC I never fall short for inspiration in fashion.  So I would have to say escaping to a quiet tranquil place is good for me to decompress and feel renewed.  My last trip to Aspen was so rejuvenating.

What’s the most stylish city/locale you’ve visited?  Anywhere in particular where the fashion/beauty/women’s personal style really blew you away?

Nice.  I spent some time there in college and loved how the women dressed.  It was simple elegance that seemed so effortless and timeless.

Any travel misadventures you’d like to share? 

Never eat a falafel from a street vendor in Dahab, Egypt followed by a night car ride through the desert to Cairo.

If you were introducing a world traveling friend to SJ for the first time, what’s the first piece you’d recommend they buy?

Oh, that is hard one.  I would probably point her to the Mini Pouch.  I have used mine for cosmetics, as a credit card holder, a jewelry case, and for work-related items like measuring tape, pens, and labels.

Next on your Stephanie Johnson wish list?

An eye mask to sleep in when without my children.   🙂

What’s your favorite SJ piece to give as a gift?

I love giving a gift in a trio set.  That is how I was first introduced to the pieces.  I would give an ML Traveler, a Medium Pouch, and a Mini Pouch in complimentary colors, but different fabrics.


Favorite travel ritual or souvenir: (Do you always visit a local book shop?  Hunt down the best cappuccino?  Pick up a tree ornament depicting your destination?)

I love to go into small boutiques and see their offerings.  I grew up working closely with my Mom in our family’s luxury boutique, Gigi of Mequon, in Wisconsin.  So I love walking around and finding like stores in other cities of the world.

Your personal travel style: (Do you like a luxury resort?  A private hideaway?  Do you prefer to lie on the beach?  Explore the countryside?)

I like destinations that offer a bit of relaxation followed by an adventure.  For example, for my honeymoon almost a decade ago, we hiked around an active volcano for a few days and then followed up at an incredible resort that overlooked the ocean in Costa Rica.

The one thing that you cannot leave home without?

A big bottle of water, sunscreen, and my iPhone.

Your happy place / Favorite travel destination?

Warm sandy beaches.

How do you pack for a trip? (Are you a list maker? Do you pack in outfits? Throw caution to the wind and shop when you arrive?)

I pack outfits and try and reuse items differently throughout the trip and of course pack less than more to save room for a few fun purchases to bring home.

Favorite pre-travel or travel-friendly beauty routine?

A manicure and pedicure the day before I head out if time allows.

Go-to luggage brand?

My suitcases are Swiss.  LeSportsac makes great nylon totes.

Checked bag or carry-on?

Carry on alone, checked with kids.

Favorite Airport?  Why?

Zurich, Switzerland.  It is so peaceful and pretty.

On your reading list? 

Currently reading “David and Goliath.”  Up next, “This is Where I Leave You.”

Any tips for breezing through airport security?

If you have children find the line for families, or speak with a security guard.  You can usually always bypass long lines.  Don’t wear much jewelry and keep your outfit easy, down to the shoes.

Window or aisle?


How often do you fly? 

Every other month or so.

Go-to flying ‘uniform?’ 

Comfy jeans, tank, long sleeve shirt, sweater, easy shoes.

Any tips that make frequent travel more efficient?

Try to plan ahead and breathe.